Alibaba Taobao’s marketing strategy for Double 11 in 2018
The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the...
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Sales in EU expected to explode during Alibaba’s Double 11 shopping festival
Tmall Double 11 global shopping festival 2018 is expected to double its sales value in the UK, according to the e-commerce delivery firm ParcelHero. Many well-known retailers such as New Look have...
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Ultimate guide to Alibaba’s Double 11 2018; one day sales exceeded US$30 billion
This year marks the 10th anniversary of Double 11 online shopping festival. The first Double 11 in 2009 brought in US$7.8 million in gross merchandise value (GMV). Total GMV generated in 2017 was...
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Video: how China’s largest automated warehouse works
Alibaba Group’s Double 11 Global Shopping Festival is the biggest shopping event. This year, the one-day event brought in over $30 billion in gross merchandise volume. Delivering these $30 billion...
View ArticleDouble 11 statistics of top retailers & top 50 Tmall stores in 2018
The Double 11 rising on the popularity of China Singles' Day (Nov 11) is growing bigger every year. Top e-commerce players all saw record-breaking sales on this very day. Sales on Tmall reached 10...
View Article71 brands pre-sale exceeded 100 million yuan (US$14M) during Double 11
71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila,...
View Article7 highlights from Tmall Double 11 2018
What have Chinese consumers bought during Tmall Double 11, the world’s largest e-commerce shopping event? Which categories are big winners? How much have they spent? Do people regret spending too...
View ArticleThe story of a Taobao celebrity who sold 300 million yuan products on Double 11
Image Credit: Global E-Businessmen Viya, the so-called Taobao blogger who “earn a house in one night”, broke her own record in this year's Tmall Double 11 with over 300 million yuan in sales. Her...
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4 e-tailers’ Double 11 marketing tactics
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve...
View ArticleHow the biggest shopping festival affects China e-commerce apps users growth,...
Online shopping has become a lifestyle in China. Let’s take a look at the influence of China's biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active...
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Case Study: Mead Johnson’s marketing secrets in China
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them...
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Alibaba’s Tmall kicks off Double 11 2019
The largest annual shopping festival in China Double 11 is less than two months away; Alibaba’s B2C e-commerce platform Tmall has kicked off this year’s campaign last week. Tmall stores can apply for...
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Alibaba Double 11 festival 2019 expecting 500 million buyers
Alibaba kicked off its 2019 Double Eleven Global Shopping Festival 2019 last week, with a focus on “new consumption,” “new business” and actively contributing to a greener society. “Our goal is to...
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Apple’s iPhone 11 sales broke 100 million yuan in 1 minute on Double 11 2019
Apple Tmall Flagship Store In the recent “Double 11 2019” shopping festival in China, Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales...
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China Double 11 shopping festival statistics 2019; best-selling brands
Tmall Sales Reached 100 billion yuan in 64 minutes Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13...
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Double 11 2020: Alibaba Tmall, JD Singles’ Day sales exceeded US$116 billion
Jingdong (JD.com) total 11-day sales during Double 11 2020 grew by 32% YoY and reached 271.5 billion yuan (US$41.02 bn) in GMV. Tmall’s 11-day Singles’ Day sales reached 498.2 billion yuan (US$75.27...
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Double 11 (Singles’ Day) Shopping Festival 2021: Alibaba Tmall GVM hit...
Would Double 11, the biggest shopping event in China, remain the most important shopping festival in 2021? The total amount of GMV this year will be twice that of 2019, reaching about US$85 billion,...
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Chengdu Becomes the Largest Imported-Wine Market in China
JD Supermarket has released an imported wine consumption trends report this week with insights from Double 11 Shopping Festival, reflecting Chinese consumers’ enthusiasm towards imported wine. The...
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Alibaba kicks off Tmall Double 11 shopping festival 2022
Alibaba’s Tmall Double 11 Shopping Festival 2022 at 8:00 p.m. on October 24. Compared with the pre-sale started on October 20 or 21 in previous years, the pre-sale time of this year’s Double 11 has...
View ArticleInsights of China Double 11 Shopping Festival 2023
The Double 11 Shopping Festival, also known as Singles’ Day, has become synonymous with peak consumerism in China. Yet, as we approach 2023, the landscape is shifting. This year, we’re seeing a return...
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